Psychometric branding with artificial intelligence
Branding is much more than your logo or colour scheme in today's world full of noise. Never has it been more important to develop a distinctive, unique brand identity that encapsulates what you offer, and communicates it in a way that stands out from the competition.
The branding process
First things first: I need to understand your business model, decision-making process, the market and competition well.
I will send a form to fill before our kick-off meeting to get answers to some questions e.g. "Why would people need your product or service?", "What are your USPs?", etc.
I will also understand what your short, mid and long term business goals are to identify your possible requirements for a smooth marketing operation.
The Brand Strategy Report
You will receive a comprehensive strategic report put together using artificial intelligence and psychometric tools.
Analysis of competition and a comparison chart
Your brand positioning against competition
The focal points of your marketing campaigns
A keyword cloud for marketing communications
Meaning and value offering
Now, it's time to decide how to communicate and implement the strategy we developed.
Logo design and identity
Print and digital design templates