Branding Agency London, Brand Consultancy, Brand Design, Pitching

case study

Crowdfunding Marketing Campaign Design



Pitching with our pitch deck and social media content designs, retail platform DownYourHighStreet raised 174% of its target on Crowdcube

Serkan has a great contribution to our crowdfunding success on Crowdcube. From the pitch deck he designed, it was clear that we were working with an expert with an insight into the investors’ mindset. We’ve since continued to work with Serkan and his team on ad-hoc bases which works really well and suits our flexible style of working. I look forward to running ideas by Serkan to see what we can do together on new growth marketing projects
— Dan, Founder, DownYourHighStreet


Providing independent store owners with a selling platform DownYourHighStreet helps shop owners attract online shoppers and improve their sales. They decided to launch a Crowdcube crowdfunding campaign in 2018. The campaign was managed by TribeFirst and I supported both Dan, the founder, and TribeFirst in pitching and marketing campaign design.

Fundraising Marketing Campaign Details

Platform: Crowdcube

Target amount: £150K

Amount raised: £261K

Achievement: 174%

How did they achieve this success on Crowdcube?

For marketing implementation and campaign management, DownYourHighStreet worked with TribeFirst, a London based crowdfunding marketing communications agency and their amazing team helped made the campaign a success.

We designed their whole pitching suite from executive summary to their investment deck working closely both with Dan, the founder and TribeFirst campaign manager.

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step 1

Start conversation with potential investors using executive summary

They had an executive summary showing all the attractive aspects of their business and market transparently. The content flow and design followed the function of their executive summary which delivered as a standalone PDF document.


step 2

Share the pitch deck (aka investor deck) with investors showed their interest

TribeFirst sent the final copy and DYHS provided us with the up-to-date financial numbers and brand assets. Then I and my designers worked on the content format, structure and visual design of their pitch deck which secured over £260K investment from 122 investors.

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step 3

An Instagram campaign to create traffic

Dan and I had two separate meetings on a Sunday to decide on the next step. Our objective was to create awareness of and traffic to the campaign utilizing alternative channels. We agreed to use email, Instagram and Facebook. I designed a campaign featuring actual shop owners who share their real experience. The campaign not only attracted more retail investors but also new shop owners registered for the platform.



Achieved 174% of their target and raised £261K


You can do this, too. 

Do you want to discuss how I can help your fundraising marketing campaign deliver success with the right content?