Providing independent store owners with a selling platform DownYourHighStreet helps shop owners attract online shoppers and improve their sales. They decided to launch a Crowdcube crowdfunding campaign in 2018. The campaign was managed by TribeFirst and I supported both Dan, the founder, and TribeFirst in pitching and marketing campaign design.
Fundraising Marketing Campaign Details
Target amount: £150K
Amount raised: £261K
How did they achieve this success on Crowdcube?
For marketing implementation and campaign management, DownYourHighStreet worked with TribeFirst, a London based crowdfunding marketing communications agency and their amazing team helped made the campaign a success.
We designed their whole pitching suite from executive summary to their investment deck working closely both with Dan, the founder and TribeFirst campaign manager.
Start conversation with potential investors using executive summary
They had an executive summary showing all the attractive aspects of their business and market transparently. The content flow and design followed the function of their executive summary which delivered as a standalone PDF document.
Share the pitch deck (aka investor deck) with investors showed their interest
TribeFirst sent the final copy and DYHS provided us with the up-to-date financial numbers and brand assets. Then I and my designers worked on the content format, structure and visual design of their pitch deck which secured over £260K investment from 122 investors.
An Instagram campaign to create traffic
Dan and I had two separate meetings on a Sunday to decide on the next step. Our objective was to create awareness of and traffic to the campaign utilizing alternative channels. We agreed to use email, Instagram and Facebook. I designed a campaign featuring actual shop owners who share their real experience. The campaign not only attracted more retail investors but also new shop owners registered for the platform.